The Giants at War

“McDonald’s began a national advertising campaign Tuesday to promote its McCafe program, hoping its cappuccinos and lattes will draw customers from Starbucks and Dunkin’ Donuts. Starbucks is fighting back with deals on iced coffees. And Dunkin’ Donuts has cut latte prices in some cities.”

The Chicago Sun Times did a report on these three giants and their marketing campaigns to try to undercut, overbrand, and “out-cool” the other guys. The Sun Times did a taste-test with three Chicago residents, comparing the different fast-food, speedy-coffee giants. While the taste test was using too small a sample of people to justify any accuracy, we found it to be a fun commentary on the various giants in the world of American coffee.

http://www.suntimes.com/lifestyles/food/1560077,CST-NWS-coffeetest06.article

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