C2C at TEDx Manhattan

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We were honored to be a part of this year’s TEDx Manhattan conference, which took place on Saturday, February 16th. The 2013 theme was “Changing the Way We Eat” and the event featured speakers with various backgrounds in food and farming, from professors to chefs to CEOs. Thanks to our friends at The Cleaver Co., who catered the event, we were asked to participate and serve our coffee throughout the day. Keeping with the theme of the conference, we aimed to make our offering much more than just normal conference coffee and create an experience showcasing what Crop to Cup is truly all about: good coffee, direct farmer relations and sustainable growth.

Our team was up bright and early, arriving at the Times Center at 7:30 am to set up a quasi-cafe coffee bar, complete with a Marzocco Linea (sponsored by Liemco – NYC’s premier specialty coffee equipment service company), grinders, a pour-over station and all the tools that specialty coffee requires. Each cup of drip coffee served throughout the day was individually weighed, ground and brewed. We also served made-to-order shots, capps and lattes. Our station was busy throughout the entire event, often with a line 20-30 deep. By the end of the day our crew was exhausted and covered in grinds, but happy to have had such a busy, successful experience meeting folks who are just as passionate as we are about sustainable food change.

Highlights include:
– Meeting Sanjay Rawal, director of the fascinating documentary “Food Chains”
– Listening to Peter Hoffman, Chef/Owner of Back Forty, discuss fracking and food
– The delicious, and sustainable, lunch served by The Cleaver Co.
– Serving our coffee to Bill Yosses, the Executive Pastry Chef of the White House

Proudly serving…

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“Changing the Way We Eat”

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Set up and ready to go!

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Pour-over bar up and running.

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Chatting about coffee.

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Busy lunch rush!

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